![]() This is a primary driver for utilitarian websites. The key purpose of social media messaging were found to be informational /educational content to the users. The authors have used a snapshot of content and measured engagement actions of the followers to offer insight into the social media usage. This method of observation and documentation has been used to gain insight into the social media space usage. The study has focused on leading real estate websites in India and their social media usage on major social media networks such as Facebook, Twitter and Youtube. This study focuses on utilitarian websites like Classified Advertising Websites on the social space. Social media is a fast growing part of the Internet usage for Indians. ![]() ![]() But brands still act as if they have not mastered the medium, found the right tone, or offered the right relationship anchor to its fans on the social space. Social Media is today an essential aspect of each brand's customer engagement. ![]()
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